Marketing Lead | Australian Luxury Rug Company

Greater Melbourne Permanent / Full Time

I am a Consultant at Specify Consulting - specialising in the 'Decorative Building Products' Sales Recruitment space.I highly value providing the best experience to all those who I work with, with a focus on being professional yet personable and approachable.

Recruiter :
Ashton Miller

Ashton Miller
  • Beautiful products, sustainable, world class quality. Strong brand awareness!
  • Work with some of Australia's top architects & designers
  • Hybrid and/or 4 day work week options available

Are you a creative storyteller with a passion for design? We're seeking an experienced Marketing Manager to bring a premium brand to life across digital platforms.


Company 


Our client is one of Australia's leading destinations for contemporary rugs & carpets with a distinctive style and quality. They host a stunning showroom in Melbourne's design hub and house a creative working space. 


Established five decades ago, they have a genuine passion for handmade rugs and are proud to be working alongside artisans and weaving workshops from around the world with a focus on ethical craftsmanship & sustainability.


Role


We are seeking a highly skilled Marketing professional to drive the company's digital storytelling and content strategy across multiple platforms, with a particular focus on design-centric marketing.


We are seeking someone who can take full ownership of the marketing function with confidence, creativity, and discipline. This role is both strategic and hands-on, shaping the marketing direction whilst being responsible for its execution.


Work closely with our clients experienced Creative Director who has been with the business for over a decade, you will be responsible for the company’s general marketing activities and help continue to develop the brand.


What They Offer:

  • Hybrid and/or 4 day work week options
  • Creative role in an established, niche market
  • Opportunity to shape brand narrative
  • Work with a design-focused organisation
  • Competitive compensation package
  • Be part of a brand that values depth, craftsmanship, and creativity.
  • Work with some of Australia’s top architects and designers, within a highly regarded interiors business.
  • Lead with creativity. Your role is about meaningful engagement, not just metrics.

Key Responsibilities:

  • Understand the Brand - Communicate in the specific language of the textile and design industry
  • Owning the Marketing Calendar – You will be fully responsible for planning, organising, and delivering marketing campaigns on time. 
  • Crafting Meaningful Content – Oversee social media, email marketing, and digital content. Create compelling, design-focused content that captures the brand's premium aesthetic
  • Engaging with the Design Community – Build relationships with architects, designers
  • Shaping Digital & Social Strategy – Develop and execute comprehensive content strategies for Pinterest, Instagram, and other relevant digital platforms
  • Creating Beautiful & Thoughtful Campaigns – From showroom activations to product launches, you will craft marketing initiatives that elevate the brand. Craft narratives that resonate with architects, designers, and target audience
  • Tracking & Optimising – You will monitor marketing performance, refine strategies, and ensure that every effort is intentional, well-timed, and aligned with our business goals. 

Required:

  • Experience with luxury or design-focused brands
  • Proven experience in design-focused marketing
  • Expertise in social media content creation and management
  • Ability to learn quickly about niche textile and design markets
  • A self-motivated, highly organised marketing professional who thrives on taking initiatives and accountability. 
  • A marketing all-rounder who can think strategically but thrives on bringing ideas to life.
  • Skilled in social media, PR, content creation, and digital marketing, with a natural ability to create compelling narratives.
  • Be proficient in Adobe suite, especially Photoshop and have experience using Premiere pro or a video editing software.

Ideal Candidate:

  • Passionate about design storytelling
  • A storyteller at heart, with a deep appreciation for craftsmanship, interiors, and design.
  • Ability to communicate with architects and designers
  • Strategic thinking with creative execution
  • Background in luxury or design-related marketing
  • Exceptional eye for visual aesthetics
  • Ability to work independently with minimal supervision
  • Strong communication and creative skills


In return, our client can offer you a longer-term career move and career progression. Call or email Ash on 0478 156 151 / [email protected] for a confidential discussion. 


Please do not delay and apply today!

Referral reward: $0

Marketing / PR / Events > Marketing / PR / Events Marketing Manager

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